In 2011 UNESCO officially designated April 30 as International Jazz Day in order to highlight jazz and its diplomatic role of uniting people in all corners of the globe. Nowadays Latvian musical environment offers wide range of possibilities for developing qualitative product and bringing it to the world market. There are many high level jazz genre professionals and enthusiasts, jazz community is evolving. The aim of the International Jazz Day Latvia is to show the rich variety and colors of jazz genre in the country as well as give the country and musicians an opportunity to become a part of the international jazz movement.
In 2014 the celebration happened in Riga and Valmiera for the first time with 17 concerts and 142 musicians. In 2015 the jazz was celebrated with 28 concerts in six Latvian cities and Embassy of Latvian Republic in London. In 2016 International Jazz Day Latvia takes place for the third time already, with almost 30 events happening in five Latvian cities.
The Jazz Day is brought to Latvia by Wise Music Society, an association that helps audience to discover new music, promising that it’s WISE or really good, and helps bands to discover new audience. These are enthusiasts who have education, experience and knowledge of jazz as well as a wish to achieve goals, making short-term and long-term investment in Latvian jazz music.